Digital marketing Training in Bangalore
Digital Marketing OverView
Digital Marketing Training Provided By sketchcareer Will Help You Master All the Ingredients In Digital Marketing like Wordpress, Seo, Sem, Social Media Marketing, Affiliate marketing, Analytics Etc in a Practical Way.
Before Entering into the Core topics of Digital marketing we will be working on creating your interest and basic Skills required for a Digital Marketer, By providing you a .com website which you can take out as a real-time project, and we will be also covering basic designing and video creation tools, so that you won't get stuck in digital marketing career path.You can read the course details below
•Traditional vs. Digital
• What is SEO (Search Engine Optimization)?
• What is SERP (Search Engine Results Pages)?
• What is SEM (Search Engine Marketing)?
• What is SMO (Social Media Optimization)?
• What is SMM (Social Media Marketing)?
• What is Blogging & Purpose of Blogging?
• What is Ad sense & Affiliates?
• What is Email Marketing?
• What is Mobile Marketing?
• What is Online Reputation Management?
WEBSITE PLANNING AND CREATION
Different types of website
Learning web server and web hosting
Uploading the website
Managing control planning
Different Qualities of Websites
Static & Dynamic Websites
Start Designing Websites
Purchasing Domain Names
Purchasing Web Hosting
Connecting Domain & Hosting
Domain Control Panels
Web Hosting Control Panel
WEBSITE DEVELOPMENT USING HTML
Structure of HTML
Basic tags and attributes
Body, text, image attributes
Accept input and submit posts.
Introduction to Wordpress
Wordpress.org & Wordpress.com
How to Setup a Blog on WordPress
Setting Up Navigations and Menus
Post vs. pages
Various Themes in Wordpress- Premium and free
Learning important plugins
Setting up website hosting and email hosting
Wordpress c panel
Wordpress dashboard analysis
Internal Linking in WordPress
WordPress site Backup
What is Blogging
Purpose of Blogging
How to Blog
Placing ads on your blog
Creating blogs with our FREE theme
What is Blog Monetization
Why to Monetize a Blog
Blog Monetization with Google Adsense
Blog Monetization with Affiliates
Understanding Google Adsense
How to apply for Google Adsense
How to easily get Approved with Adsense
Difference between Text and Display Ads
Placing Advertisements on you Blog or Website
Custom and URL channels
Optimizing Google Adsense Ads for best performance
Allow and Add categories
How to earn money with Google Adsense
Getting Cheques from Google Adsense
Search engine optimization
What is SEO
What is SERP
AHREFS – Website Analysis Tools
Backlinks Checker Tools
Moz Domain Authority
Moz Page Authority
Plagiarism Checker Tools
Automatic Sitemap Generator
Google URL Submitter
Google Site command
Google Cache command
Google Link command
1. On-page optimization:
Meta tags optimization
Optimizing Heading tags
Importance of Description tag
2. Keyword Research with Google Keyword Planner
What are Keywords and Key phrases
Why Keywords are Important in SEO
What is Keywords Research
Why Keyword Research in Important in SEO
What is Google Keyword Planner
How to Use Google Keyword Planner
Analyzing Keyword Competition
Exact, Phrase and Broad Match in Keywords Research
Finding Best Keywords for Our Website.
3. Off page optimization
Submission of search engine
Press release submission
One way link building
Two way link building
Three way link building
Call to action
What is content marketing?
Objective of content marketing
How to write effective content?
Importance of content in Digital Marketing
Creating Fresh and Unique Content
Tutorials and Event Based Content Marketing
Grammar Checker Tools
Duplicate Content Checker Tools
Images in Content
SEO friendly Content Writing
Ways to market your content
Google Adwords (PPC) & Google Certification
What is Pay Per Click?
Benefits of PPC
How to set up PPC campaigns?
Understanding Text, Display and Video Based Ads.
Sign-Up With Google Adwords
How to create PPC campaign
How to select Keywords for PPC Campaign
Creating ADs for your PPC Campaign
How to Manage bids in PPC Campaign
Creating Display Ads
Creating Text Ads
Creating Video Ads
What is Bidding
Making Payments in Google Adwords
Google Adwords Certifications
• Google Adwords Exams Theoretical Preparation
• Sign Up for Google Adwords Certifications
Understanding Affiliates Marketing
Difference between Adsense and Affiliates
How Affiliates Marketing works
How to apply for Affiliates
Direct and In-Direct Affiliates Marketers
How to create coupons in Affiliates Marketing
How to Earn money with Affiliates Marketing
Applying as an affiliate at Amazon, Flipkart and other major Ecommerce websites
Optimizing Affiliates for best performance
Introduction to Web & Google analytics
Purpose of analytics in online marketing
Setting up an account
Why Google Analytics Tool is Important
Adding site to GAT
Location, Browser, OS and Device tracking through GAT
Real time and offline tracking through GAT
USE behavior tracking through GAT
Setting up goals
Bounce rate causes
Reduction of bounce rates
Traffic & Conversion overview
Social and content analytics
Understanding Google Webmaster Tools
Importance of Google Webmaster Tools.
Setting Up Google Webmaster Tools Account
Adding Websites to Google Webmaster Tools
Tracking the performance of website in Google Webmaster Tools
Tracking clicks, Impressions, site Position and CTR’s
Google Manual Penalties
Google Automatic Penalties
Using Google Link Disavow Tool
www and Non www website versions
GEO Targeting through GWT
Link Analysis through GWT
Internal Link Analysis through GWT
Google Tag Manager
What is google tag manager
How it works
What Google Tag Manager is all about
How to install Google Analytics with the help of GTM
How to deploy Event Tracking with GTM
and get further Resources to dive deeper into GTM
Social Media Marketing
What is social media marketing
understanding social channels
importance, case studies
How business use social media
Social Media Strategy
SEO for social media
How to create ads and optimize your social
Social Media Management
Facebook & Instagram Management
How to create a page on Facebook?
How to create a Business Account on Instagram
How to connect Facebook page with Instagram
How to Promote your business on Facebook and Instagram?
How to Increase likes for your Facebook page?
How to Add Facebook Fan Page On Your Website?
Difference in Facebook profile, page and groups.
Difference in Instagram Personal account & Business account
How to Join Groups and Promote your business.
What Google Plus is?
How to Create Profiles on Google Plus?
Difference between Individuals and Company Profiles.
Why to Promote at Google Plus?
What is Twitter
Why Twitter is Important
How to Create a Twitter Business Page
How Tweet Like Professionals
How to Increase Twitter Followers
How to Twitter Page for Organic Search
Why You Tube
How to Create Videos
Understanding Video Marketing
Link Building With YouTube
Introduction to LinkedIn
How LinkedIn is important
Promote through LinkedIn
Lead Generation through LinkedIn
What is email marketing?
How email works?
Setting up email account
Creating up lists and web forms
What are autoresponders
Setting up autoresponders
How to do bulk emailing
Various email marketing tools
Improving ROI through A/B testing
Understanding mobile devices
Lead Generation Tools
What is Lead Generation?
Discussing on Various tools
Integrating tools with your website
Discussion and live practices on tools
Understanding landing pages
Landing page vs. website
What is A/B testing?
How to do A/B testing?
Converting lead to sales
Creating lead nurturing strategy
Sign Up with Freelancing Sites
Getting Projects through freelance websites
Digital Marketing OverView•What is Digital Marketing?
- General 80 Hrs education classes
- In magnificence, You Get In-intensity realistic knowledge on every search engine optimization subject matter
- Weekdays training, different time slots
- Weekend training, Timing is flexible
- vicinity: In town
- 100% Placement support
- Assistance in Resume Preparation
- Interview question and solutions
- We conduct 2 Mock tests
- Mock Interviews
- Live projects
- High Quality educators
- Real Time Projects
- 100% placement Assistance
- Easy accessible location
- weekly free Seminars
- Minimum Batch Size
- Free Google certificationS
- Free website and Hosting
- Sketch career certification