Digital marketing in one day @ cochin
About Manasi
Manasi KG is an independent digital marketing consultant with about half a decade of experience in the digital communication field and with a decade of experience in the field of communication. Manasi has worked with several retail brands, hospitality clients and corporates in the last decade to weave the required communication strategy and plan - to establish, maintain and change the image. Manasi is a Post Graduate in Corporate Communication and image management from Manipal University.
The training is planned to be conducted from 10 am to 6pm with the following schedule:
10 am – 10:15 am – Introduction to trainer and institute
10:15 am – 11: 15 am – Website basics
11:15 am – 11:30 am – Break
11:30 am – 1 pm – Channels (Social Media)
1 pm – 2 pm – Lunch Break
2 pm – 4 pm – Adwords (Campaign management)
4 pm – 4:15 pm – Break
4:15 pm – 5:15 pm – Analytics (Google)
5:30 pm – 6:30 pm networking
The Training will incorporate the basics in digital marketing, touching upon the basics in the following:
Website Basics
• How does one have a website of their own?
• Goals and Objectives of a website
• User Experience
• Layout and design
Content Development
Visitor engagement
• Skills involved in making a website
• Requirement Capturing (Could be the business owner)
• Content Generation specialist
• Designers
• Technology • Channels –
Process:
• Objectives
• Content Generation
• Channels
• Innovation Google Adwords – Campaign Management • Introduction
• What is Analytics?
• History
• Who should use Analytics?
• Why should one use Analytics?
• Analytics and its use
• Products available in the market
• How to use analytics data and gain from it?
• Media Planning